Marketing Degree - Online and Campus Programs

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The Berkeley Advantage®

Preparing students for professional and personal success is what Berkeley College is all about. From career-focused degree and certificate programs offered in some of today’s most in-demand professions to extensive support resources, YOU are at the center of everything we do at Berkeley. Our commitment to students begins with their very first inquiries.
 

Locations:  Paramus, NJ

Programs:
  • AAS, Marketing Communications
  • BBA, Marketing Communications
  • BBA, General Business
  • And more...

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Sullivan University is Kentucky's largest private college or university, offering higher education for people with higher goals. At Sullivan University, we focus on in-demand programs that lead to successful careers. Whether you're a high school student considering college for the first time, an adult returning to school or someone seeking professional development, you'll be surprised at the variety and range of alternatives Sullivan University offers. 

Locations:  Louisville, KY

Programs:
  • Bachelor of Science in Business Administration with a Concentration in Marketing
  • Bachelor of Science in Business Administration with a Concentration in Management

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Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals. Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience. 

 

Locations:  New Port Richey, FL Daytona Beach, FL Pembroke Pines, FL More...

Programs:
  • Master of Business Administration, MBA - Marketing
  • Bachelor of Arts in Business Administration with a concentration in Marketing
  • Master in Business Administration - Management
  • And more...

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Marketing professionals combine creativity and logistical know-how to achieve a company or organization's marketing goals. Some of the primary responsibilities of a marketer may include:
  • Promoting products or services
  • Judging the level of public interest in a product or service through various testing methods
  • Developing new products
  • Identifying new audiences for existing products
  • Implementing various marketing strategies and research methods
  • Help ensure company profits and customer satisfaction
According to the U.S. Bureau of Labor Statistics, the average annual salary for a marketing manager was $118,160 in 2008.

What to Know About Pursuing a Marketing Career

To succeed in marketing, you should have strong creative and communication skills, and also possess core knowledge of statistics and finance. Marketing is a broad field, and the skills and strategies of marketing are often applied to careers in advertising and public relations. Marketing courses or a marketing-related degree can give you a well-rounded foundation. Entry-level positions often require a bachelor's degree; for some advanced positions a master's degree or higher is preferable. Marketers work in all kinds of specialty areas, from business marketing to television and online advertising. There is a field for every passion, be it sports marketing or product advertising. Some typical marketing job titles include:
  • Marketing Manager
  • Market and Survey Researcher
  • Product Development Manager
  • Market Research Manager
Some marketing positions like market and survey researcher are expected to see much faster than average job growth throughout the decade ending in 2018, while others, like marketing managers, will see more average growth. Managerial positions in general tend to be competitive, so having the right education could be a significant boost to your career credentials.