The Next-Best Response to a Classified Ad or Job Posting

If your qualifications closely match those listed in an employment ad or job posting, consider sending your resume with a cover letter designed in a two-vertical-column format, with your qualifications summarized in the left column and the ad content in the right column. Forget about other details of your background for now and concentrate on what is in the ad or job posting. Remember that the person receiving a response to the posting is usually just a gatekeeper who screens out resumes based on the key requirements they have been given. If you show that you meet those basic requirements, you are much more likely to get a positive response.