The Search Engine Keyword Technique

After you have completed your employer name searches, return to Google and perform a keyword search, just as you would at any job posting site.

For example, if you are searching for accounting jobs in Los Angeles, do a search for "los angeles accounting OR accountant" from the search bar. For information technology doing Web Cold Fusion development in Chicago, do a search for "chicago web cold fusion" and for a teaching position in Miami, search for "teacher miami" or simply come up with your own Boolean search phrase combination.

Why? Because this search will tap into all of the employers that maintain pages containing those keywords. It could be product pages. It could be press releases. Or it could be job postings on their Web site. And it could help you in locating employers you might not have otherwise found as one of your "name" employers.

The other interesting sideline is that you will likely also likely find personal resumes in your search. Don't be discouraged by the number of others out there or the depth of their experience. Use these resume pages to your advantage. Here's how:

  1. Note the name of the employer (or employers) on the resumes you find. If they match your keyword criteria, you may have another match that you were not previously aware of. Do some further research via Yahoo!, Google or Hoovers to track down your contacts.
  2. Secondly, and this one is a little brassier (but not too much so), send an e-mail to the person who posted the resume. Explain that you are looking for a similar position (describe what you are looking for in detail, yet keeping it to two to three focused statements) and would appreciate any referrals they are able to provide. They may not respond, but then all you've lost in two minutes in sending out the e-mail. On the other hand, if they do respond, they may be able to steer you to potential new employer contacts. Again, expanding your network through the strength of weak ties.

You should use your "find" of resumes of others as your personal inspiration to develop your own HTML resume and get it posted. Because as you are doing your keyword search from your side of the desk, employers are doing the flip side of that keyword search, looking for resumes. Be there and be found.